Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (2024)

MG Sanchez Updated 3/28/21 Jump to Recipe

Ubehalaya, also known as “haleyangube” inTagalog, is basicallyubejam. While you can typically find freshubehalayaat your local Seafood City, you can also find it in preserved jars in thehalo halo aisle.

I prefer making my ownubejam from scratch or using freshubehalayafrom Seafood City (in thefridgedaisle) because it tastes better, whereas the jarredubejam includes preservatives like citric acid that might change the flavor ofube.

You can makeubehalayafrom freshuberoots, frozenube, or dehydrated powder.Lately, it’s been quite difficult to access freshuberoots, but I was able to findubepowder to make it intoubehalayafor future recipes. This recipe will show you how to properly rehydrateubepowder and turn it into an easyubejam that you can use for any type ofubedessert!

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (1)

What isube, andubehalaya?

Ube is an indigenous yam from the Philippines. It’s well known for its vibrant purple flesh and dark brown skin—however, sometimes the vibrancy of the purple coloring varies betweenubetoube. It has a nutty, vanilla taste when it’s cooked and is pairs well with other tropical flavors like coconut.

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (2)

Note thatubeis a purple yam. It’s often confused with the Okinawan purple sweet potato, but they vary in sweetness and skin color. Purple sweet potatoes have alight tan skin color vs yamsthat have a dark brown coloring forube.

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (3)

Ubehalayais a basicubejam made from cookedube, condensed milk, evaporated milk, and other ingredients. All these ingredients are cooked down until it becomes a thick paste. You can either use onpandesalor other desserts. Often timesubehalayacan come in the shape of a mold similar to leche flan or a thicker paste in a jar like traditional jam.

Desserts that useubehalaya

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (4)

Manyubedesserts that I’ve eaten and cooked includeubehalayaas a main ingredient—most of the time this is how many people include actualubein a recipe, in addition to usingubeextract. Some recipes that use thisubejam areube cake,ube waffle, andube crinkle cookies.

Where to buy jars ofubehalaya

If you don’t have time to make your ownubehalayaor you can’t find freshubehalayaat your local Filipino store, you can also use premadeubejam. Since they have a longer shelf life, you can also keep it on hand for future recipes. Here’s some online stores that sellubehalayaor other forms ofube:

Types ofubeto use forhalaya

To makeubehalaya, you can use various forms ofube: freshubeyams, frozenube, and driedubepowder. For this recipe, I useubepowder because it was more readily available to me at the local Filipino market and also has a longer shelf life.

My favoriteubepowder brand is Fil-Choice brand because it’s smoother in texture, which helps during rehydration. I have tried Tropics brand as well, but it’s slightly rougher in texture.

Cooking tips

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (5)
  • Rehydrate yourubepowder first before cooking it down or adding the other ingredients. I like to put my powder and boiling water in a covered bowl and let it sit for at least 20 minutes. This allows theubepowder to rehydrate before cooking it down.
  • Cook down yourubepowder to remove any raw yam flavors. Some of theubepowders are made using raw yams and cooking it down after it rehydrates gives theubea more concentrated flavor. This also gives you more time to properly rehydrate all theubepowder in case it didn’t finish during the first 20 minutes.
  • Try not toovercook the milk inubehalayabecause the condensed and evaporated milk will begin to give thehalayaa caramelized flavor and overpower theubetaste. This is also why I cook down theubefirst before adding the milk and sweeteners.
  • Add vanilla to amplify the warm, nutty notes of theubeto your jam. I found that adding this really boosted the flavor in myubehalaya.
Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (6)

How to store ube halaya

I like to add the cooked ube halaya in a mason glass with a tight lid and store it in the fridge for up to one week. If you want to save it for future recipes, you can also put the ube halaya in a ziplock freezer bag and freeze it up for at least one month. Just remember to defrost it on the counter or in the fridge overnight before you use it for a recipe.

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (7)

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (8)

Ube Halaya Recipe (Purple Yam Jam)

5 from 5 votes

Make this easy and fresh ube halaya recipe for your next ube dessert. It will give all your ube desserts a natural ube flavor.


BY: MG Sanchez

Prep: 2 minutes mins

Cook: 20 minutes mins

Rehydrating: 20 minutes mins

Total: 42 minutes mins

SERVINGS: 8 fl oz


  • 4 tbsp ube powder
  • c boiling water
  • 4 tbsp evaporated milk
  • 4 tbsp sweetened condensed milk
  • ½ tsp vanilla extract

Equipment Used


  • In a heat safe mixing bowl, combine the ube powder and boiling water. Whisk the powder and cover with a lid. Leave to soak in the water for 20 minutes.

  • Whisk the ube mixture again to incorporate all the water and hydrated ube in the bowl. Add the contents into a saucepan over medium heat.

  • Bring to a simmer and continue to whisk for an additional 10 minutes or until the texture has the consistency of a thick apple sauce. Here's how it should look.

  • Remove the pan from the heat and add the evaporated milk, condensed milk, and vanilla extract.

  • Bring the pan back onto the heat over medium-high and bring to a boil. Lower the heat to medium-low and continue to stir to prevent the bottom from burning. Cook for another 10 minutes or until the ube halaya turns into a thick paste. Here's how the final texture should look.

  • Transfer the ube halaya into a jar and let rest until cool to serve or use as an ingredient.

Nutrition Facts

Ube Halaya Recipe (Purple Yam Jam)

Amount per Serving



% Daily Value*






Saturated Fat



































Vitamin A





Vitamin C














* Percent Daily Values are based on a 2000 calorie diet.

Course: Dessert, Ingredients

Cuisine: Filipino

Keyword: jam, ube

Did you cook this recipe?Tag @HungryHuy or #hungryhuy–I’d love to see it!

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Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (15)

Ube Halaya Recipe (Homemade Purple Yam Jam) - Hungry Huy (2024)


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